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LeadingAge California's website is a consumer resource and link for people interested in aging services and care throughout the state

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Aging and "Ageism" in the media
Media and marketing has traditionally portrayed aging negatively in print, television and on the big screen. Presenting such stereotypes through mass media has created associations and labels that are difficult to counteract. Older adults suffer greatly from these limiting images and portrayals.

• Aging, ageism and the meaning of memory: Reflecting on the culture of senior communities, by Margaret Morganroth Gullette
Are 'greedy geezers' stealing the future from the young? by Gerard Koskovich
Understanding the Boomer consumer mosaic, by Matt Thornhill and John Martin
• A gerontocracy? The politics of aging, by James H. Schulz and Robert H. Binstock
Age well; communicate with confidence, by Dan Schnur
Combating ageism in media and marketing, by The Ageism Taskforce at the International Longevity Center
Depictions of older adults in film and television, by Sheila Malkind

New perspectives on aging - Legacy Film Series

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Aging parents and family caregivers
Serving as a caregiver to an older adult or disabled person is a role for which people are often ill prepared. Most people are unexpectedly thrust into the position when a parent or loved one has a medical crisis.

• One Roof, Three Generations, Many Decisions
• Rethinking Aging: Growing Old and Living Well in an Overtreated Society, by Nortin M. Hadler, M.D.
• Honoring religious and spiritual diversity in work with older adults, by Marty Richards
• A journey through the labyrinth: Perspectives on caregiving, by Gail Sheehy
• The House of God, by Samuel Shem
• Tough choice with aging parents, by David Solie
The caregiving crunch, by Ken Dychtwald, Ph.D.

• Children of Aging Parents
• Eldercare locator - Department of Health and Human Services
• National Family Caregivers Association

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Alzheimer's, memory concerns
Alzheimer’s disease is a progressive brain disorder that gradually impedes a person’s memory function. A person’s ability to learn, reason, communicate and carry out daily activities can be impacted. There are a number of tools and warning signs to diagnose whether a person is having difficulty maintaining their cognitive functions.

The 36-Hour Day, by Nancy Mace and Peter Rabins
"You're looking at me like I live here and I don't": Making a Film in an Alzheimer's Unit, by Scott Kirschenbaum
• Can't remember what I forgot, by Sue Halpren
• One-third of seniors have mental decline, Washington Post, by Rob Stein
• Inside Alzheimer's, by LeadingAge California
10 warning signs of Alzheimer's, by The Alzheimer's Association

• Alzheimer's Association
• Alzheimer’s care finder

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Brain science and mental exercises
Research suggests that simple mental exercise can play a key role in preventing or slowing the onset of dementia. In order to stave off cognitive decline people must continually challenge and train their brain.

• Life's great and offbeat moments, by Eric Hanson
The upside of aging, by Sharon Begley 

Alzheimer's Association
Posit Science

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Care at home, aging in place and other trends
Care for the aging is continually changing to provide customized models that accommodate individual needs. Care-at-home and aging-in-place strategies offer healthcare options that support people’s desire to live independently.

The Long-Term Care Workforce: From Accident to Valued Profession, by Robyn Stone
The number one concern, by David Ferrell and Robert Jekens
Villages: A new take on an old idea, by Susan Poor
PACE: Can we keep our rural elders at home? by Elizabeth Carty
From caring to coaching: The evolution of senior living and care, by Roger Landry
Finding the solution to better care for Lesbian, Gay, Bisexual and Transgender elders
Welcome to Eldertown: A visionary perspective on the new old age, by Theodore Roszak
• The future of senior living is in Agritopia, or Swampscott, by John Martin and Matt Thornhill
• Generations unite: mix wisdon with energy, by Donna Buttes and Lndsay Moore
Making it simpler to live at home, by Laura Gitlin
• Age boom invigorates senior living, by Violet Law
• The challenge of aging in place, Los Angeles Times, by Shari Roan
• Homeward bound, Los Angeles Times, by Shari Roan
• Growing old, but with choices, Los Angeles Times, by Shari Roan
• Older caregivers fill the gap, Los Angeles Times, by Shari Roan

AgeTech California

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Civic engagement, volunteerism
The members of LeadingAge California – as nonprofit organizations providing quality housing, healthcare and services to California's older adults – are committed to service and advocacy for California's seniors. In addition, members and residents are part of a larger community and share a commitment to community activism.

• Build you social accountability wall, by David Grant
Elderhood: There be dragons here, by William H. Thomas, M.D.
Help Boomers find meaningful work, by Marc Freedman
Seniors and the community: A civic engagement, by Thomas Endres
• Social accountability - The elephant in the room, by David A. Grant with Stuart Greenbaum

Experience Corps - Civic Ventures
• Network for Good
• Senior Corps - Corporation for National and Community Service
• VolunteerMatch

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Continuing care retirement communities trends
Continuing Care Retirement Communities (CCRC) provide housing, support services and healthcare in a centrally planned campus/community. A CCRC incorporates a full range of housing options from independent housing, to assisted living, to skilled nursing care in a single campus/community location. The emphasis of a CCRC is on the quality of services offered for each individual resident based on their level of need throughout a person’s life.

How to Shop for Senior Housing, by Molly Forrest
• How to survive the Great Recession: Practical Perspectives from Aging Services Members
• Adopt a customer- centered focus, by Philip Kotler
As "Continuting Care" grows, so do the payment options, by Christine Larson


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Denial of aging
Negative representations of growing and being old play a role in people’s impulse to reject this fact. Despite attempts to deny aging, getting older is a continuous and indisputable process. It is important to prepare and plan to ensure a healthy and active aging process.

Why retire at 65? by Douglas Clement
Early bird, by Rodney Rothman
• The truth about aging in America, by Lillian B. Rubin, PhD
• We shall overcome: The denial of aging, by Muriel R. Gillick, M.D.


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California’s population is becoming more culturally, racially and ethnically diverse every day. This changing demographic obligates organizations to commit to building and maintaining a diverse workforce. There are numerous benefits to establishing diversity within a business or organization. 

• Bridging cultural influences, by Pamela Johnson, Ph.D.


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Driving dilemma
Driving is a convenience and luxury that is hard to give up. Yet, there may come a time when a parent or spouse is no longer driving safely. Cognitive impairment can affect judgment, reaction time and visual-spatial abilities that can impact one’s ability to drive. There are ways to address concerns you may have about a loved one’s driving skills in a sensitive and caring way.

Welcome to Eldertown: A visionary perspective on the new old age, by Theodore Roszak
The driving dilemma, by Elizabeth Dugan

Driver safety information - AARP
Report a potentially unsafe driver - California DMV

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End-of-life issues
As people approach the end of their lives, they and their families face many decisions. End-of-life choices include medical, legal, religious and financial concerns that require thoughtful consideration.  Discussions and planning for death can be difficult, but can ease some of the stress to ensure a person is cared for in the way they desire.

• The thing about life is that one day you'll be dead, by David Shields
• Dying: To know the options, by David Kessler
Respect the plea to die, by Lillian Rubin
A humorist opines on hospice, excerpted from a New York Times article, by Jane Brody


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Fall prevention
In California alone, each year 1.3 million older adults experience an injury due to falling. A person is more likely to fall if s/he over the age 80 or s/he has previously fallen.  Over time people may feel unsteady when walking due to changes in physical abilities such as vision, hearing, sensation, and balance.  There are simple solutions to help prevent falls from occurring and keep your loved one safe. 


• Fall Prevention Center of Excellence

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HUD housing (affordable senior housing)
Housing and Urban Development (HUD) 202 is a federal program that offers rental assistance to seniors who meet specific requirements. Individuals must be at least 62 years of age or older, have an annual income consistent with HUD guidelines, and must be able to meet residency criteria to be eligible for an apartment. 

A Matter of Perspective, by Laverne Joseph
• Are Affordable Housing with Services Strategies Effective? by Alisha Sanders
How to Shop for Senior Housing, by Molly Forrest
• How to survive the Great Recession: Practical Perspectives from Aging Services Members
Housing Matters, by Rick Taylor

Homes and Communities - US Department of Housing and Urban Development

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Long-term care insurance and planning
The need for long-term care can result from a disability, illness, injury or the infirmity of older age. Most individuals will need extended help for one or more of the above listed conditions in their lifetime. No one can predict when they, a parent or loved one, may need long-term care, but it can be a costly endeavor if a medical emergency arises which necessitates an extended hospital stay or care. As a result, it is important to prepare and plan for long-term care.

The Long-Term Care Workforce: From Accident to Valued Profession, by Robyn Stone
CLASS Act: The Angel We Don't Know Versus the Devil We Do, by Larry Minnix
Social Security Reform: Is It Needed? Will It Make a Difference? Nonprofit Providers Join the Debate, by Gerard Koskovich
• Apples and Oranges: Sacramento Politics Versus Elders' Savings, by Jack Christy and Rick Taylor
• What does the future hold for long-term care? by Rick Taylor and Gerard Koskovich
• Negotiating our way around Healthcare reform, by Joanne Handy
• Create and aging services workforce for the future, by Robyn I. Stone, Dr.P.H.
• Facing aging: Families avoid cruicial conversations, Pittsburg Tribune-Review, by Rick Wills
• Aging Americans unsure they can afford to retire, Reuters, by Pedro Nicolaci da Costa
• Retro-retirement and the Savage Number, by Terry Savage
Consumers Guide to quality aging services, by LeadingAge
Financing long-term care: A framework for America, by LeadingAge
• It should be this way, by Robert L. Kane, M.D.

• LeadingAge (Formerly AAHSA)
Financial Planner Client Rights
• Financial Planning Association
• Guide to long-term care insurance
• National Association of Insurance Commissioners (NAIC)
• National Association of Personal Financial Planners

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New technology
Businesses around the world use information technology to rapidly communicate information, streamline operations, create best practices, reduce costs and improve consumer satisfaction. Long-term care is gradually incorporating technological advances.

The End of Business as Usual, by Brian Solis
• Keeping Pace with the New Technology Boom: AgeTech California Helps Providers Take the Lead, by Eric Dowdy and Scott Peifer
• From Blogging to Facebook to Twitter: Aging in the new world of communication, by LeadingAge California
• Aging boomer most lucrative market for just about everything,, by Shannon Proudfoot
• Creating a new hierarchy of technology for aging, by Joseph F. Coughlin and Jasmin Lau

AgeTech California
• Center for Aging Services Technologies

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Nursing home quality reports
Choosing a nursing home is an important decision. A choice should be made with careful consideration. It is important to tour a facility, talk with staff, speak to residents and research the facilities you consider. Various quality initiatives promote and report on levels of care and patient satisfaction.

How extending California's skilled nursing fee threatens elders' nest eggs, by Jack Christy
In their shoes, by Graham Shea

California nursing home search - California Healthcare Foundation
Eldercare locator
• Nursing home search - US Department of Health and Human Services
Woud Ostomy and Continence Nurses Society - Provides standards of wound, ostomy and continence care.

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Physical fitness and wellness
One of the reasons Americans are living longer is that they are in better physical condition than the generation that preceded them. Today’s seniors are more aware of the benefits of exercise. Staying physically active can contribute to a healthy quality of life as one ages.

Aging and Developmental Disabilities:Common Ground for Community-Based Services, by Barbara Winters
• Fewer checklists, more pathways: What an 80-year study reveals about longevity, by Howard S. Friedman and Leslie R. Martin
Roadmap to 100: Routes to a long and healthy life, by Walter M. Bortz II, M.D. and Randall Stickrod
New longevity is our biggest challenge, by Robert N. Butler, M.D.
• The gift of fitness, function and health, by Walter M. Bortz II, M.D.
• Rx for senior health: friendship, by Beth Baker
The art of aging, by Sherwin Nuland
• Top 10 healthcare mistakes made by the elderly, by

• American Heart Association
• Healthy living - AARP

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LeadingAge California
1315 I Street, Suite 100, Sacramento, CA 95814